I started paying attention to local fashion market coverage after watching a pop-up market absolutely blow up our neighborhood. One weekend it didn’t exist, the next weekend three hundred people...
Youth fashion moves so fast it makes my head spin. I consult for a couple retailers targeting 16-25 year-olds, and what’s popular in September is dead by November. Keeping up feels impossible. L...
I’ve been following local fashion coverage for about eight years now, ever since I started helping small boutiques with their marketing. What surprised me most was how weekend style forecasts be...
I used to think sustainable fashion meant hemp clothing and Birkenstocks. That outdated perception kept me buying fast fashion for years because I didn’t want to sacrifice style for sustainabili...
Runway shows used to be exclusive events for industry insiders. Regular people saw collections months later through magazine editorials, if at all. The gap between runway and retail felt enormous. Now...
Global runway trends used to take months or years to trickle down to local markets. Designers showed collections, magazines published spreads, retailers adapted designs, and eventually those influence...
Vintage fashion stopped being niche and went completely mainstream over the past three years. I’m seeing pieces from the 70s, 80s, and 90s everywhere – not just on runways, but in actual s...
The influencer landscape shifted dramatically over the past two years. I’ve watched countless mega-influencers lose engagement while smaller, authentic creators suddenly dominate fashion convers...
Look, the bottom line is, in my 15 years steering fashion retail and events from Manchester catwalks to London showrooms, regional designers featured in fashion local news drive 40% more footfall when...
Look, the bottom line is, in my 15 years steering fashion media teams from Manchester studios to London press rooms, fashion events reported by local news drive 70% more community buzz than global hea...